About Me
Hi, I'm Anne McAllester,
A passionate and innovative Global Consumer and Shopper Research Expert, with 20+ years of consumer and shopper insights experience on multinational consumer products across the world.
My goal is to drive consumer understanding, to implement the right research approach to answer the key business questions, and ensure the insights are transformed into growth strategies and informed decision making for the business.
I am a strategic problem solver with strong interpersonal and communication skills. I work well within a team environment to be a collaborative and agile business partner that deliver results. I believe in challenging current assumptions, looking at the bigger picture, being curious and always asking "why".
I have global expertise in identify Insights that increase efficiency, synergy, and innovation across markets.
My Areas of Expertise:
- Brand Vision, Brand Growth Strategy and Plans
- Competitive Analysis
- Macroforces, Tensions and Trend Analysis
- Innovation Pipeline & New Product Development
- Positioning, Communication, Visual Identity Research
- Strategic Multi-Country Qualitative & Quantitative Research
- Purchase Motivation, Purchase Influence, Brand Experience
- Activation Impact Research