About AEM Insights
Understanding Consumers is my Passion
Providing Learning and Insights that drive the Business.
Global Experience in Innovation and Established Brands
"Why" is not an easy question to answer. Sometimes we don't really know why we do the things we do. Using a variety of approaches, techniques, analysis, and resources, I work to understand the real motivations, needs, and wants from consumers, and how your product or service can best address them.
I have worked extensively with different
"Why" is not an easy question to answer. Sometimes we don't really know why we do the things we do. Using a variety of approaches, techniques, analysis, and resources, I work to understand the real motivations, needs, and wants from consumers, and how your product or service can best address them.
I have worked extensively with different generations, cultures, segments and lifestyles to explore consumer perceptions and business opportunities.
Global Experience in Innovation and Established Brands
Providing Learning and Insights that drive the Business.
Global Experience in Innovation and Established Brands
Extensive experience working on prominent National and International brands such as Coca-Cola®, Vitaminwater®, Powerade®, Minute Maid®, Doritos®, Cheerios®, as well as extensive new product innovation.
I have led many global research initiatives to identify commonality in brand perception/positioning, consumer segments, consumer motivation
Extensive experience working on prominent National and International brands such as Coca-Cola®, Vitaminwater®, Powerade®, Minute Maid®, Doritos®, Cheerios®, as well as extensive new product innovation.
I have led many global research initiatives to identify commonality in brand perception/positioning, consumer segments, consumer motivation and cultural tension.
I have also led numerous initiatives to identify and develop new products and innovation resulting in launches in 40+ markets.
Providing Learning and Insights that drive the Business.
Providing Learning and Insights that drive the Business.
Providing Learning and Insights that drive the Business.
I deliver results and excel in turning complex situations into value-add insights that impact business decisions.
I know how to design and implement the appropriate research that asks the right questions to guide strategy development
My goal is to provide insights and recommendations that result in improved performance for the product offering.