Let me help you. If your Company does not have an Insights Role, if your Insights team is short-handed due to family/paternity/medical leave, or if you have a new initiatives that needs additional bandwidth for a period of time, please contact me. I am available to be your "plug in" for a single project or for a specified time frame.
- Consumer Research Planning and Consulting: Starting a new initiative, creating brand plans? I can help put together a Research plan and initial cost estimates so you can establish timings and budget needs.
- Consumer/Shopper Research Design: Have specific question on a product or service, and want to get consumer input? I can develop a research design to address those questions and propose options that work with your timing and budgets needs.
- Insight Project Management: Have a one-off research project that needs an experienced researcher to keep things moving? I can step in and manage your qualitative or quantitative research projects so you can keep to your initiatives on time.
- Questionnaire/Discussion Guide Development: Do you have topics you want to understand from your consumers perspective, but not sure the best way to get the insights from them? I can craft a questionnaire or discussion guides to get at the needed information.
- Learning Recommendations/Story Telling/Strategy Development: Have lots of learnings from research, but not sure how it fits together? I can review and summarize the information in a provocative way, and recommend strategies to consider.
- Consumer Research Best Practices and Guidance; Based on my experience I can suggest "best approaches" to understand key topics such as communication research, visual identity research, new product development, consumer segmentations, drivers and barriers for purchase, macroforce, tensions and trends.
- Temporarily fill open roles in your Consumer Insights department: If you have someone in your department out on family/medical leave, or more work that your department can handle, I can step in and take over research projects to keep them moving.